Executive Development Programme SMS & Brand Management
-- viendo ahoraThe Executive Development Programme in SMS & Brand Management is a certificate course that holds immense importance and caters to the growing industry demand for professionals who can manage and enhance brand value. This programme equips learners with essential skills required to excel in Strategic Marketing & Sales (SMS) and Brand Management, thereby accelerating their career progression.
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GBP £ 140
GBP £ 202
Save 44% with our special offer
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Detalles del Curso
• Strategic Management: Understanding the organization's mission, vision, and objectives, and developing strategies to achieve them. Analyzing the internal and external environment, conducting SWOT analysis, and formulating corporate and business-level strategies.
• Marketing Principles: Overview of marketing concepts, the marketing mix, and the role of marketing in organizations. Understanding customer needs and wants, market segmentation, targeting, and positioning.
• Sales Management: Developing and managing a sales force, setting sales targets, and evaluating sales performance. Sales forecasting, territory management, and sales force compensation.
• Brand Management: Creating and managing strong brands, brand equity, and brand positioning. Understanding the role of branding in marketing communications and the impact of branding on customer loyalty and satisfaction.
• Digital Marketing: Leveraging digital channels to reach and engage with customers. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
• Marketing Analytics: Using data and analytics to inform marketing decisions. Metrics and key performance indicators (KPIs), segmentation analysis, customer lifetime value (CLV), and attribution modeling.
• Marketing Communications: Developing and implementing effective marketing communication strategies. Advertising, public relations, direct marketing, sales promotion, and sponsorship.
• Product Management: Managing the product lifecycle, from ideation to launch to retirement. Conducting market research, defining product specifications, and working with cross-functional teams to bring products to market.
• Customer Relationship Management: Building and managing customer relationships to drive business growth. Customer segmentation, customer journey mapping, customer feedback, and customer loyalty programs.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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