Executive Development Programme SMS & Brand Management
-- ViewingNowThe Executive Development Programme in SMS & Brand Management is a certificate course that holds immense importance and caters to the growing industry demand for professionals who can manage and enhance brand value. This programme equips learners with essential skills required to excel in Strategic Marketing & Sales (SMS) and Brand Management, thereby accelerating their career progression.
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⢠Strategic Management: Understanding the organization's mission, vision, and objectives, and developing strategies to achieve them. Analyzing the internal and external environment, conducting SWOT analysis, and formulating corporate and business-level strategies.
⢠Marketing Principles: Overview of marketing concepts, the marketing mix, and the role of marketing in organizations. Understanding customer needs and wants, market segmentation, targeting, and positioning.
⢠Sales Management: Developing and managing a sales force, setting sales targets, and evaluating sales performance. Sales forecasting, territory management, and sales force compensation.
⢠Brand Management: Creating and managing strong brands, brand equity, and brand positioning. Understanding the role of branding in marketing communications and the impact of branding on customer loyalty and satisfaction.
⢠Digital Marketing: Leveraging digital channels to reach and engage with customers. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
⢠Marketing Analytics: Using data and analytics to inform marketing decisions. Metrics and key performance indicators (KPIs), segmentation analysis, customer lifetime value (CLV), and attribution modeling.
⢠Marketing Communications: Developing and implementing effective marketing communication strategies. Advertising, public relations, direct marketing, sales promotion, and sponsorship.
⢠Product Management: Managing the product lifecycle, from ideation to launch to retirement. Conducting market research, defining product specifications, and working with cross-functional teams to bring products to market.
⢠Customer Relationship Management: Building and managing customer relationships to drive business growth. Customer segmentation, customer journey mapping, customer feedback, and customer loyalty programs.
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