Executive Development Programme in Building a Customer Acquisition Team

Name: Executive Development Programme in Building a Customer Acquisition Team
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The Executive Development Programme in Building a Customer Acquisition Team is a certificate course designed to equip learners with essential skills for career advancement in today's competitive business landscape. This programme emphasizes the importance of building and managing a high-performing customer acquisition team, which is critical to the success of any organization.

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In this course, learners will gain insights into the best practices for identifying, recruiting, and retaining top-performing customer acquisition professionals. They will also learn how to develop and implement effective customer acquisition strategies that drive growth and revenue. With a focus on practical skills and real-world applications, this programme is in high demand across industries, as organizations seek to build and maintain a competitive edge. By completing this course, learners will be equipped with the skills and knowledge necessary to lead and manage customer acquisition teams, and to drive business growth and success. Whether you are an experienced professional looking to advance your career or a newcomer to the field, this programme is an excellent choice for anyone seeking to build a successful career in customer acquisition.

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Detalles del Curso

• Unit 1: Introduction to Customer Acquisition: Understanding the basics of customer acquisition, its importance, and the role of a dedicated customer acquisition team.
• Unit 2: Customer Acquisition Strategies: Exploring various customer acquisition strategies, including inbound and outbound marketing, content marketing, and account-based marketing.
• Unit 3: Building a Customer Persona: Defining the ideal customer profile, creating buyer personas, and understanding the customer journey.
• Unit 4: Multi-Channel Marketing: Leveraging multiple channels for customer acquisition, including email, social media, search engines, and events.
• Unit 5: Data-Driven Decision Making: Utilizing data analytics and metrics to measure and optimize customer acquisition efforts.
• Unit 6: Sales and Marketing Alignment: Ensuring close collaboration between sales and marketing teams for effective customer acquisition.
• Unit 7: Customer Relationship Management: Managing customer relationships throughout the customer lifecycle, from acquisition to retention.
• Unit 8: Building a High-Performing Acquisition Team: Hiring, training, and managing a customer acquisition team for long-term success.
• Unit 9: Scaling Customer Acquisition: Strategies for scaling customer acquisition efforts while maintaining efficiency and effectiveness.
• Unit 10: Customer Acquisition Innovations: Exploring emerging trends and technologies in customer acquisition.

Trayectoria Profesional

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In this Executive Development Programme, we focus on building a strong customer acquisition team with the following roles: - **Sales Development Representative**: These professionals are responsible for generating new business opportunities through outbound sales activities. The job market for SDRs has been growing, with a salary range of £25,000 to £45,000 in the UK. - **Account Executive**: As deal closers, AEs work closely with SDRs to convert leads into customers. The demand for skilled AEs is high, with a salary range of £40,000 to £70,000 in the UK. - **Customer Success Manager**: CSMs ensure customer satisfaction and retention by managing relationships with existing clients. The salary range for CSMs in the UK is between £35,000 and £65,000. - **Sales Operations Specialist**: Sales ops professionals streamline sales processes, helping the sales team work more efficiently. They can expect a salary range of £30,000 to £55,000 in the UK.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING A CUSTOMER ACQUISITION TEAM

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