Executive Development Programme in Building a Customer Acquisition Team
-- ViewingNowThe Executive Development Programme in Building a Customer Acquisition Team is a certificate course designed to equip learners with essential skills for career advancement in today's competitive business landscape. This programme emphasizes the importance of building and managing a high-performing customer acquisition team, which is critical to the success of any organization.
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โข Unit 1: Introduction to Customer Acquisition: Understanding the basics of customer acquisition, its importance, and the role of a dedicated customer acquisition team.
โข Unit 2: Customer Acquisition Strategies: Exploring various customer acquisition strategies, including inbound and outbound marketing, content marketing, and account-based marketing.
โข Unit 3: Building a Customer Persona: Defining the ideal customer profile, creating buyer personas, and understanding the customer journey.
โข Unit 4: Multi-Channel Marketing: Leveraging multiple channels for customer acquisition, including email, social media, search engines, and events.
โข Unit 5: Data-Driven Decision Making: Utilizing data analytics and metrics to measure and optimize customer acquisition efforts.
โข Unit 6: Sales and Marketing Alignment: Ensuring close collaboration between sales and marketing teams for effective customer acquisition.
โข Unit 7: Customer Relationship Management: Managing customer relationships throughout the customer lifecycle, from acquisition to retention.
โข Unit 8: Building a High-Performing Acquisition Team: Hiring, training, and managing a customer acquisition team for long-term success.
โข Unit 9: Scaling Customer Acquisition: Strategies for scaling customer acquisition efforts while maintaining efficiency and effectiveness.
โข Unit 10: Customer Acquisition Innovations: Exploring emerging trends and technologies in customer acquisition.
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