Professional Certificate in Retargeting in a Cookieless World
-- viendo ahoraThe Professional Certificate in Retargeting in a Cookieless World is a timely and essential course that equips learners with the skills to navigate the rapidly changing landscape of digital marketing. As third-party cookies gradually phase out, retargeting strategies must adapt to ensure effective audience engagement and conversion.
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Detalles del Curso
• Introduction to Retargeting in a Cookieless World: Understanding the basics of retargeting and how it works in a privacy-focused environment.
• Privacy Regulations and their Impact on Retargeting: Learning about GDPR, CCPA, and other regulations and how they affect retargeting campaigns.
• Contextual Retargeting Techniques: Exploring new ways to retarget users based on contextual data rather than third-party cookies.
• Identity Graphs and Customer Match: Building and utilizing identity graphs to target known customers across devices and platforms.
• First-Party Data Strategies for Retargeting: Leveraging first-party data to create effective retargeting campaigns.
• Retargeting on Social Media in a Cookieless World: Understanding how to retarget users on platforms like Facebook, Instagram, and LinkedIn without third-party cookies.
• Server-Side Solutions for Retargeting: Implementing server-side solutions to collect and use data for retargeting.
• Measuring and Optimizing Retargeting Campaigns in a Cookieless World: Tracking and improving retargeting campaigns without the use of third-party cookies.
• Ethical Considerations in Retargeting: Ensuring that retargeting campaigns are transparent, non-invasive, and respect user privacy.
Note: This list of units is not exhaustive and may be modified based on the specific requirements of the course and the needs of the target audience.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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