Professional Certificate in Retargeting in a Cookieless World
-- ViewingNowThe Professional Certificate in Retargeting in a Cookieless World is a timely and essential course that equips learners with the skills to navigate the rapidly changing landscape of digital marketing. As third-party cookies gradually phase out, retargeting strategies must adapt to ensure effective audience engagement and conversion.
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โข Introduction to Retargeting in a Cookieless World: Understanding the basics of retargeting and how it works in a privacy-focused environment.
โข Privacy Regulations and their Impact on Retargeting: Learning about GDPR, CCPA, and other regulations and how they affect retargeting campaigns.
โข Contextual Retargeting Techniques: Exploring new ways to retarget users based on contextual data rather than third-party cookies.
โข Identity Graphs and Customer Match: Building and utilizing identity graphs to target known customers across devices and platforms.
โข First-Party Data Strategies for Retargeting: Leveraging first-party data to create effective retargeting campaigns.
โข Retargeting on Social Media in a Cookieless World: Understanding how to retarget users on platforms like Facebook, Instagram, and LinkedIn without third-party cookies.
โข Server-Side Solutions for Retargeting: Implementing server-side solutions to collect and use data for retargeting.
โข Measuring and Optimizing Retargeting Campaigns in a Cookieless World: Tracking and improving retargeting campaigns without the use of third-party cookies.
โข Ethical Considerations in Retargeting: Ensuring that retargeting campaigns are transparent, non-invasive, and respect user privacy.
Note: This list of units is not exhaustive and may be modified based on the specific requirements of the course and the needs of the target audience.
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