Executive Development Programme in Ad Retargeting for Brand Building
-- ViewingNowThe Executive Development Programme in Ad Retargeting for Brand Building is a comprehensive certificate course designed to empower professionals with the latest strategies and technologies in ad retargeting. This programme highlights the importance of data-driven decision-making and personalized marketing to enhance brand building efforts.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
Commencez ร tout moment
Aucune pรฉriode d'attente
Dรฉtails du cours
โข Introduction to Ad Retargeting: Understanding the basics, benefits, and concepts of ad retargeting.
โข Digital Advertising Landscape: Overview of the current digital advertising landscape, including programmatic advertising, real-time bidding, and ad exchanges.
โข Retargeting Strategies: Exploring various retargeting strategies such as pixel-based, list-based, and search retargeting.
โข Data Analysis for Ad Retargeting: Utilizing data analysis techniques to optimize ad retargeting campaigns, focusing on metrics like conversion rate, click-through rate, and frequency capping.
โข Ad Creatives and Formats: Designing effective ad creatives and formats for ad retargeting, including dynamic creative optimization and A/B testing.
โข Privacy and Compliance: Complying with privacy regulations and understanding user consent for ad retargeting, discussing GDPR, CCPA, and other relevant laws.
โข Brand Safety and Ad Fraud: Protecting brand reputation and avoiding ad fraud, discussing brand safety measures, and ad verification tools.
โข Attribution Modeling: Implementing attribution modeling to understand the customer journey and the role of ad retargeting in the conversion funnel.
โข Cross-Device and Cross-Platform Retargeting: Expanding retargeting campaigns across devices and platforms, addressing challenges and opportunities.
โข Machine Learning and AI in Ad Retargeting: Leveraging machine learning and AI algorithms for predictive modeling and automated decision-making in ad retargeting.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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