Executive Development Programme in Ad Retargeting for Brand Building
-- ViewingNowThe Executive Development Programme in Ad Retargeting for Brand Building is a comprehensive certificate course designed to empower professionals with the latest strategies and technologies in ad retargeting. This programme highlights the importance of data-driven decision-making and personalized marketing to enhance brand building efforts.
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⢠Introduction to Ad Retargeting: Understanding the basics, benefits, and concepts of ad retargeting.
⢠Digital Advertising Landscape: Overview of the current digital advertising landscape, including programmatic advertising, real-time bidding, and ad exchanges.
⢠Retargeting Strategies: Exploring various retargeting strategies such as pixel-based, list-based, and search retargeting.
⢠Data Analysis for Ad Retargeting: Utilizing data analysis techniques to optimize ad retargeting campaigns, focusing on metrics like conversion rate, click-through rate, and frequency capping.
⢠Ad Creatives and Formats: Designing effective ad creatives and formats for ad retargeting, including dynamic creative optimization and A/B testing.
⢠Privacy and Compliance: Complying with privacy regulations and understanding user consent for ad retargeting, discussing GDPR, CCPA, and other relevant laws.
⢠Brand Safety and Ad Fraud: Protecting brand reputation and avoiding ad fraud, discussing brand safety measures, and ad verification tools.
⢠Attribution Modeling: Implementing attribution modeling to understand the customer journey and the role of ad retargeting in the conversion funnel.
⢠Cross-Device and Cross-Platform Retargeting: Expanding retargeting campaigns across devices and platforms, addressing challenges and opportunities.
⢠Machine Learning and AI in Ad Retargeting: Leveraging machine learning and AI algorithms for predictive modeling and automated decision-making in ad retargeting.
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