Executive Development Programme in Ad Campaign Digital Strategy

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The Executive Development Programme in Ad Campaign Digital Strategy certificate course is a comprehensive program designed to empower professionals with the latest skills in digital advertising. This course emphasizes the importance of data-driven strategies, creative thinking, and innovation in the rapidly evolving digital landscape.

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ร€ propos de ce cours

With the increasing demand for digital marketing experts across industries, this program offers a unique opportunity for learners to gain essential skills for career advancement. The curriculum covers key topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and analytics, providing a well-rounded understanding of digital advertising strategies. By the end of this course, learners will have developed a strong foundation in digital advertising, enabling them to create and implement effective ad campaigns that drive business growth. This program is an excellent investment for professionals looking to stay ahead of the curve and excel in their careers in digital marketing.

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Dรฉtails du cours

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Understanding Digital Ad Campaigns: This unit will cover the basics of digital ad campaigns, including their purpose, benefits, and key components.
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Digital Advertising Platforms: This unit will delve into the various platforms used for digital advertising, such as Google Ads, Facebook Ads, and LinkedIn Ads.
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Targeting and Retargeting: This unit will explore how to target specific audiences and retarget those who have previously engaged with a brand's online content.
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Creating Compelling Ad Content: This unit will provide guidance on crafting effective ad copy, selecting attention-grabbing visuals, and optimizing ad content for various platforms.
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Measuring Ad Campaign Success: This unit will cover key performance indicators (KPIs) for digital ad campaigns, such as click-through rates, conversion rates, and return on ad spend (ROAS).
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A/B Testing and Optimization: This unit will discuss the importance of A/B testing in digital ad campaigns and how to use data to optimize ad performance.
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Programmatic Advertising: This unit will delve into programmatic advertising, including its benefits, challenges, and best practices.
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Video Advertising: This unit will explore the unique considerations and opportunities presented by video advertising, such as YouTube ads and Instagram Stories ads.
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Mobile Advertising: This unit will cover the specifics of mobile advertising, including mobile ad formats, targeting options, and measurement considerations.
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Ethical Considerations in Digital Advertising: This unit will discuss ethical considerations in digital advertising, such as data privacy and ad transparency.

Parcours professionnel

Exigences d'admission

  • Comprรฉhension de base de la matiรจre
  • Maรฎtrise de la langue anglaise
  • Accรจs ร  l'ordinateur et ร  Internet
  • Compรฉtences informatiques de base
  • Dรฉvouement pour terminer le cours

Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.

Statut du cours

Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :

  • Non accrรฉditรฉ par un organisme reconnu
  • Non rรฉglementรฉ par une institution autorisรฉe
  • Complรฉmentaire aux qualifications formelles

Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AD CAMPAIGN DIGITAL STRATEGY
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London School of International Business (LSIB)
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05 May 2025
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