Executive Development Programme in Ad Campaign Digital Strategy
-- ViewingNowThe Executive Development Programme in Ad Campaign Digital Strategy certificate course is a comprehensive program designed to empower professionals with the latest skills in digital advertising. This course emphasizes the importance of data-driven strategies, creative thinking, and innovation in the rapidly evolving digital landscape.
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Understanding Digital Ad Campaigns: This unit will cover the basics of digital ad campaigns, including their purpose, benefits, and key components.
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Digital Advertising Platforms: This unit will delve into the various platforms used for digital advertising, such as Google Ads, Facebook Ads, and LinkedIn Ads.
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Targeting and Retargeting: This unit will explore how to target specific audiences and retarget those who have previously engaged with a brand's online content.
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Creating Compelling Ad Content: This unit will provide guidance on crafting effective ad copy, selecting attention-grabbing visuals, and optimizing ad content for various platforms.
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Measuring Ad Campaign Success: This unit will cover key performance indicators (KPIs) for digital ad campaigns, such as click-through rates, conversion rates, and return on ad spend (ROAS).
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A/B Testing and Optimization: This unit will discuss the importance of A/B testing in digital ad campaigns and how to use data to optimize ad performance.
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Programmatic Advertising: This unit will delve into programmatic advertising, including its benefits, challenges, and best practices.
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Video Advertising: This unit will explore the unique considerations and opportunities presented by video advertising, such as YouTube ads and Instagram Stories ads.
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Mobile Advertising: This unit will cover the specifics of mobile advertising, including mobile ad formats, targeting options, and measurement considerations.
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Ethical Considerations in Digital Advertising: This unit will discuss ethical considerations in digital advertising, such as data privacy and ad transparency.
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