Executive Development Programme in Content Strategy: Future-Proofing
-- ViewingNowThe Executive Development Programme in Content Strategy: Future-Proofing certificate course is a comprehensive program designed to meet the growing industry demand for skilled content strategists. This course emphasizes the importance of strategic content development, distribution, and management in today's digital landscape.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Content Strategy Development: This unit will cover the creation of a comprehensive content strategy, including defining goals, target audience, and messaging. It will also include a review of current content assets and an analysis of gaps and opportunities.
โข Future-Proofing Content: This unit will focus on creating a future-proof content strategy that takes into account emerging trends and technologies. It will cover topics such as artificial intelligence, voice search, and personalization.
โข Data-Driven Content Strategy: This unit will cover the use of data to inform content strategy decisions. It will include a review of data sources, analytics tools, and methods for measuring the success of a content strategy.
โข Content Marketing: This unit will cover the use of content marketing to achieve business goals. It will include a review of content marketing channels, tactics, and best practices.
โข Content Creation and Curation: This unit will cover the creation and curation of high-quality content. It will include a review of content formats, writing techniques, and tools for content creation and curation.
โข Content Distribution and Promotion: This unit will cover the distribution and promotion of content to reach the target audience. It will include a review of content distribution channels, tactics, and best practices for content amplification.
โข Content Measurement and Optimization: This unit will cover the measurement and optimization of content performance. It will include a review of key performance indicators (KPIs), methods for measuring content success, and techniques for optimizing content based on performance data.
โข Content Governance: This unit will cover the governance of content, including the creation of content guidelines, workflow management, and the use of content management systems.
โข Content Ethics and Compliance: This unit will cover the ethical and legal considerations of content creation and distribution, including issues related to privacy, copyright, and accessibility.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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