Executive Development Programme in Content Strategy: Future-Proofing
-- ViewingNowThe Executive Development Programme in Content Strategy: Future-Proofing certificate course is a comprehensive program designed to meet the growing industry demand for skilled content strategists. This course emphasizes the importance of strategic content development, distribution, and management in today's digital landscape.
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⢠Content Strategy Development: This unit will cover the creation of a comprehensive content strategy, including defining goals, target audience, and messaging. It will also include a review of current content assets and an analysis of gaps and opportunities.
⢠Future-Proofing Content: This unit will focus on creating a future-proof content strategy that takes into account emerging trends and technologies. It will cover topics such as artificial intelligence, voice search, and personalization.
⢠Data-Driven Content Strategy: This unit will cover the use of data to inform content strategy decisions. It will include a review of data sources, analytics tools, and methods for measuring the success of a content strategy.
⢠Content Marketing: This unit will cover the use of content marketing to achieve business goals. It will include a review of content marketing channels, tactics, and best practices.
⢠Content Creation and Curation: This unit will cover the creation and curation of high-quality content. It will include a review of content formats, writing techniques, and tools for content creation and curation.
⢠Content Distribution and Promotion: This unit will cover the distribution and promotion of content to reach the target audience. It will include a review of content distribution channels, tactics, and best practices for content amplification.
⢠Content Measurement and Optimization: This unit will cover the measurement and optimization of content performance. It will include a review of key performance indicators (KPIs), methods for measuring content success, and techniques for optimizing content based on performance data.
⢠Content Governance: This unit will cover the governance of content, including the creation of content guidelines, workflow management, and the use of content management systems.
⢠Content Ethics and Compliance: This unit will cover the ethical and legal considerations of content creation and distribution, including issues related to privacy, copyright, and accessibility.
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