Certificate in Marketing Analytics Foundations
-- ViewingNowThe Certificate in Marketing Analytics Foundations is a comprehensive course designed to empower learners with essential skills in data-driven marketing. In today's digital age, marketing analytics has become a critical component of business strategy, making this course highly relevant and in demand across industries.
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โข Introduction to Marketing Analytics: Understanding the basics of marketing analytics, its importance, and how it contributes to business growth.
โข Data Collection and Management: Learning different data collection methods, data cleaning, and management techniques for marketing analytics.
โข Descriptive and Diagnostic Analytics: Exploring data analysis techniques to describe market trends and diagnose problems in marketing campaigns.
โข Predictive Analytics: Delving into predictive modeling, machine learning algorithms, and statistical techniques for forecasting marketing outcomes.
โข Prescriptive Analytics: Understanding how to make data-driven decisions and recommendations for marketing strategies.
โข Marketing Mix Modeling: Learning how to analyze and optimize marketing mix elements, such as pricing, promotion, product, and place.
โข Customer Analytics: Examining methods for understanding customer behavior, preferences, and needs through data analysis.
โข Digital Marketing Analytics: Exploring data analysis methods for measuring and optimizing digital marketing campaigns, such as SEO, social media, and email marketing.
โข Marketing Analytics Tools and Software: Getting hands-on experience with popular marketing analytics tools and software, such as Google Analytics, Tableau, and Power BI.
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