Certificate in Marketing Analytics Foundations

Name: Certificate in Marketing Analytics Foundations
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The Certificate in Marketing Analytics Foundations is a comprehensive course designed to empower learners with essential skills in data-driven marketing. In today's digital age, marketing analytics has become a critical component of business strategy, making this course highly relevant and in demand across industries.

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AboutThisCourse

This certificate course equips learners with the knowledge and tools to analyze consumer behavior, interpret market trends, and make data-informed decisions. Through hands-on exercises and real-world examples, learners will master essential skills in statistics, digital marketing, and data visualization. By completing this course, learners will be able to demonstrate their expertise in marketing analytics, a highly sought-after skill set in today's job market. This certificate course not only provides learners with the foundational skills needed to excel in marketing analytics but also serves as a stepping stone for further career advancement in this exciting and dynamic field.

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CourseDetails

• Introduction to Marketing Analytics: Understanding the basics of marketing analytics, its importance, and how it contributes to business growth.
• Data Collection and Management: Learning different data collection methods, data cleaning, and management techniques for marketing analytics.
• Descriptive and Diagnostic Analytics: Exploring data analysis techniques to describe market trends and diagnose problems in marketing campaigns.
• Predictive Analytics: Delving into predictive modeling, machine learning algorithms, and statistical techniques for forecasting marketing outcomes.
• Prescriptive Analytics: Understanding how to make data-driven decisions and recommendations for marketing strategies.
• Marketing Mix Modeling: Learning how to analyze and optimize marketing mix elements, such as pricing, promotion, product, and place.
• Customer Analytics: Examining methods for understanding customer behavior, preferences, and needs through data analysis.
• Digital Marketing Analytics: Exploring data analysis methods for measuring and optimizing digital marketing campaigns, such as SEO, social media, and email marketing.
• Marketing Analytics Tools and Software: Getting hands-on experience with popular marketing analytics tools and software, such as Google Analytics, Tableau, and Power BI.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN MARKETING ANALYTICS FOUNDATIONS

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London School of International Business (LSIB)

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05 May 2025

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