Executive Development Programme in Brand Protection: Building a Strong Brand Foundation
-- ViewingNowThe Executive Development Programme in Brand Protection certificate course is a compact and career-advancing programme that focuses on building a strong brand foundation, preventing intellectual property infringement, and combating counterfeiting. In today's highly competitive market, brand protection is crucial for any organization seeking to secure its market position, reputation, and financial stability.
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โข Understanding Brand Protection: An Overview
โข Importance of Brand Foundation: Building a Strong Core
โข Establishing Brand Identity: Primary & Secondary Elements
โข Creating a Unique Selling Proposition (USP)
โข Legal Aspects of Brand Protection: Trademarks & Copyrights
โข Developing Brand Strategy: Aligning with Business Goals
โข Implementing Brand Protection Measures: Internal & External
โข Monitoring & Enforcing Brand Protection: Best Practices
โข Building Brand Equity: Long-Term Value Creation
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