Executive Development Programme in Brand Protection: Building a Strong Brand Foundation
-- ViewingNowThe Executive Development Programme in Brand Protection certificate course is a compact and career-advancing programme that focuses on building a strong brand foundation, preventing intellectual property infringement, and combating counterfeiting. In today's highly competitive market, brand protection is crucial for any organization seeking to secure its market position, reputation, and financial stability.
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⢠Understanding Brand Protection: An Overview
⢠Importance of Brand Foundation: Building a Strong Core
⢠Establishing Brand Identity: Primary & Secondary Elements
⢠Creating a Unique Selling Proposition (USP)
⢠Legal Aspects of Brand Protection: Trademarks & Copyrights
⢠Developing Brand Strategy: Aligning with Business Goals
⢠Implementing Brand Protection Measures: Internal & External
⢠Monitoring & Enforcing Brand Protection: Best Practices
⢠Building Brand Equity: Long-Term Value Creation
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