Executive Development Programme in Strategic Storytelling for UX
-- ViewingNowThe Executive Development Programme in Strategic Storytelling for UX is a certificate course designed to meet the growing industry demand for experts who can combine user experience (UX) design with compelling storytelling skills. In today's digital world, the ability to communicate a brand's message effectively through UX design has become crucial for organizations to stand out.
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โข Fundamentals of Strategic Storytelling: Understanding the basics of storytelling, its significance, and how to weave it into the user experience design process.
โข User Experience (UX) Design and Storytelling: Exploring the connection between UX design and storytelling, and learning how to create compelling user experiences through storytelling techniques.
โข Creating User Personas and Journey Maps: Developing user personas and journey maps to visually represent user experiences, uncover user needs, and inform design decisions.
โข Designing for Emotion and Engagement: Utilizing storytelling techniques to create emotional connections and improve user engagement in UX design.
โข Prototyping and Testing UX Narratives: Prototyping UX narratives, conducting usability testing, and refining storytelling techniques based on user feedback.
โข Inclusive and Accessible Storytelling: Ensuring that the storytelling approach in UX design is inclusive and accessible to all users, including those with disabilities.
โข Communication and Collaboration in UX Teams: Enhancing communication and collaboration skills within UX teams to effectively convey the strategic storytelling vision.
โข Storytelling Metrics and Evaluation: Identifying and measuring key performance indicators to evaluate the success of strategic storytelling in UX design.
โข Ethics and Responsibility in UX Storytelling: Understanding the ethical considerations and responsibilities involved in using storytelling techniques in UX design.
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