Executive Development Programme in Strategic Storytelling for UX

Name: Executive Development Programme in Strategic Storytelling for UX
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The Executive Development Programme in Strategic Storytelling for UX is a certificate course designed to meet the growing industry demand for experts who can combine user experience (UX) design with compelling storytelling skills. In today's digital world, the ability to communicate a brand's message effectively through UX design has become crucial for organizations to stand out.

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AboutThisCourse

This course equips learners with the essential skills to create strategic stories that enhance user engagement, increase brand loyalty, and drive business growth. By combining UX design principles with storytelling techniques, learners will gain a competitive edge in their careers. They will learn how to create user-centered designs that communicate a brand's message, values, and story in a way that resonates with users and drives business results. This course is ideal for UX designers, product managers, marketers, and anyone looking to enhance their storytelling skills for career advancement in the fast-paced world of digital design and branding.

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CourseDetails

• Fundamentals of Strategic Storytelling: Understanding the basics of storytelling, its significance, and how to weave it into the user experience design process.
• User Experience (UX) Design and Storytelling: Exploring the connection between UX design and storytelling, and learning how to create compelling user experiences through storytelling techniques.
• Creating User Personas and Journey Maps: Developing user personas and journey maps to visually represent user experiences, uncover user needs, and inform design decisions.
• Designing for Emotion and Engagement: Utilizing storytelling techniques to create emotional connections and improve user engagement in UX design.
• Prototyping and Testing UX Narratives: Prototyping UX narratives, conducting usability testing, and refining storytelling techniques based on user feedback.
• Inclusive and Accessible Storytelling: Ensuring that the storytelling approach in UX design is inclusive and accessible to all users, including those with disabilities.
• Communication and Collaboration in UX Teams: Enhancing communication and collaboration skills within UX teams to effectively convey the strategic storytelling vision.
• Storytelling Metrics and Evaluation: Identifying and measuring key performance indicators to evaluate the success of strategic storytelling in UX design.
• Ethics and Responsibility in UX Storytelling: Understanding the ethical considerations and responsibilities involved in using storytelling techniques in UX design.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC STORYTELLING FOR UX

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London School of International Business (LSIB)

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05 May 2025

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