Professional Certificate in Paid Media Management
-- ViewingNowThe Professional Certificate in Paid Media Management is a comprehensive course designed to equip learners with essential skills for success in the rapidly evolving digital marketing landscape. This certificate course focuses on paid media strategies, a critical component of digital marketing, and highlights the importance of data-driven decision-making in campaign optimization.
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โข Unit 1: Introduction to Paid Media Management
โข Unit 2: Key Concepts in Paid Media
โข Unit 3: Platform-Specific Paid Media Strategies (e.g. Google Ads, Facebook Ads, LinkedIn Ads)
โข Unit 4: Setting Up and Managing Paid Media Campaigns
โข Unit 5: Understanding and Analyzing Paid Media Metrics
โข Unit 6: Optimizing Paid Media Performance
โข Unit 7: Audience Targeting and Segmentation in Paid Media
โข Unit 8: Paid Media and Brand Awareness
โข Unit 9: Paid Media and Conversion Rate Optimization
โข Unit 10: Advanced Paid Media Strategies and Trends
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