Professional Certificate in Paid Media Management

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The Professional Certificate in Paid Media Management is a comprehensive course designed to equip learners with essential skills for success in the rapidly evolving digital marketing landscape. This certificate course focuses on paid media strategies, a critical component of digital marketing, and highlights the importance of data-driven decision-making in campaign optimization.

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AboutThisCourse

With the ever-increasing demand for digital marketing professionals, this course offers learners a valuable opportunity to enhance their skillset and excel in their careers. The curriculum covers various topics, including programmatic advertising, paid search, social media advertising, and analytics, enabling learners to develop a holistic understanding of paid media management. By completing this course, learners will not only gain the practical skills required to create, manage, and optimize paid media campaigns but also demonstrate their commitment to staying updated on the latest industry trends and best practices. This certificate course is an excellent choice for marketing professionals looking to advance their careers in paid media or professionals interested in transitioning to a career in digital marketing.

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CourseDetails

• Unit 1: Introduction to Paid Media Management
• Unit 2: Key Concepts in Paid Media
• Unit 3: Platform-Specific Paid Media Strategies (e.g. Google Ads, Facebook Ads, LinkedIn Ads)
• Unit 4: Setting Up and Managing Paid Media Campaigns
• Unit 5: Understanding and Analyzing Paid Media Metrics
• Unit 6: Optimizing Paid Media Performance
• Unit 7: Audience Targeting and Segmentation in Paid Media
• Unit 8: Paid Media and Brand Awareness
• Unit 9: Paid Media and Conversion Rate Optimization
• Unit 10: Advanced Paid Media Strategies and Trends

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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PROFESSIONAL CERTIFICATE IN PAID MEDIA MANAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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