Professional Certificate E-commerce Email: Customer Acquisition
-- ViewingNowThe Professional Certificate in E-commerce Email: Customer Acquisition is a crucial course for learners seeking to excel in digital marketing. This program focuses on customer acquisition through e-commerce email marketing, a vital skill in today's digital-first world.
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โข Email List Building:
โข Email Marketing Strategy:
โข Segmentation and Personalization:
โข Crafting Persuasive Subject Lines:
- Curiosity gap technique
- Urgency and scarcity tactics
โข Designing Effective Email Campaigns:
- Mobile optimization
- Using visuals and whitespace
โข A/B Testing for Optimization:
- Testing subject lines, content, and CTAs
- Measuring conversion rates
โข Legal Compliance and Best Practices:
- CAN-SPAM Act
- GDPR and privacy policies
โข Analyzing Metrics and Performance:
- Open rates, click-through rates, and conversions
- Tools for tracking and reporting
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