Professional Certificate E-commerce Email: Customer Acquisition

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The Professional Certificate in E-commerce Email: Customer Acquisition is a crucial course for learners seeking to excel in digital marketing. This program focuses on customer acquisition through e-commerce email marketing, a vital skill in today's digital-first world.

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AboutThisCourse

With the increasing demand for online shopping, businesses need experts who can effectively acquire customers through email marketing. This course equips learners with the necessary skills to plan, implement, and manage successful email marketing campaigns. Learners will gain hands-on experience in email design, content creation, automation, and analysis. They will also learn how to segment audiences, personalize content, and optimize email deliverability. These skills are essential for career advancement in digital marketing, e-commerce, and related fields. Upon completion, learners will have a solid understanding of e-commerce email marketing and how to use it to acquire customers. They will be able to demonstrate their skills to potential employers, increasing their chances of career advancement in this growing field.

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CourseDetails

• Email List Building:
• Email Marketing Strategy:
• Segmentation and Personalization:
• Crafting Persuasive Subject Lines:
  - Curiosity gap technique
  - Urgency and scarcity tactics
• Designing Effective Email Campaigns:
  - Mobile optimization
  - Using visuals and whitespace
• A/B Testing for Optimization:
  - Testing subject lines, content, and CTAs
  - Measuring conversion rates
• Legal Compliance and Best Practices:
  - CAN-SPAM Act
  - GDPR and privacy policies
• Analyzing Metrics and Performance:
  - Open rates, click-through rates, and conversions
  - Tools for tracking and reporting

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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WhatsIncludedBothPlans
  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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PROFESSIONAL CERTIFICATE E-COMMERCE EMAIL: CUSTOMER ACQUISITION
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London School of International Business (LSIB)
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05 May 2025
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