Executive Development Programme in Ad Sales: Strategic Planning & Execution
-- ViewingNowThe Executive Development Programme in Ad Sales: Strategic Planning & Execution is a certificate course designed to empower professionals in the advertising industry. This program emphasizes strategic thinking, planning, and execution in ad sales, making it highly relevant and in demand in today's dynamic business environment.
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โข Strategic Planning for Ad Sales: Understanding the market, setting goals, and developing strategies for advertising sales. Includes analyzing market trends, identifying target audiences, and creating sales plans.
โข Executive Leadership in Ad Sales: Developing leadership skills and strategies for managing ad sales teams. Covers topics such as team building, motivation, and delegation.
โข Ad Sales Technology and Tools: Exploring the latest technology and tools used in ad sales. Includes programmatic advertising, ad servers, and data analytics platforms.
โข Sales Forecasting and Analysis: Analyzing sales data to make informed decisions and forecast future sales trends. Covers topics such as revenue projections, sales funnel analysis, and customer lifetime value.
โข Negotiating Skills for Ad Sales: Developing effective negotiation strategies for ad sales. Covers topics such as communication skills, value proposition, and closing deals.
โข Customer Relationship Management in Ad Sales: Building and maintaining strong relationships with advertising clients. Covers topics such as customer service, account management, and upselling.
โข Ad Sales Operations and Processes: Streamlining ad sales operations and processes for maximum efficiency. Covers topics such as workflow management, order fulfillment, and invoicing.
โข Ethics and Compliance in Ad Sales: Understanding the legal and ethical considerations in ad sales. Covers topics such as ad fraud, data privacy, and industry regulations.
โข Performance Metrics and KPIs for Ad Sales: Measuring and tracking ad sales performance using key performance indicators. Covers topics such as revenue growth, customer acquisition, and sales productivity.
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