Executive Development Programme in Brand Perception & Consumer Insights
-- ViewingNowThe Executive Development Programme in Brand Perception & Consumer Insights is a certificate course designed to empower professionals with crucial skills in understanding brand perception and consumer behavior. In an era where consumer insights drive strategic business decisions, this programme's importance is paramount.
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โข Unit 1: Introduction to Brand Perception & Consumer Insights
โข Unit 2: Understanding Consumer Behavior & Decision Making
โข Unit 3: The Psychology of Branding: Building Strong Brands
โข Unit 4: The Role of Emotions in Brand Perception & Consumer Decisions
โข Unit 5: Quantitative & Qualitative Research Methods in Consumer Insights
โข Unit 6: Analyzing Consumer Data for Brand Insights
โข Unit 7: Segmentation, Targeting, & Positioning Strategies
โข Unit 8: Brand Identity & Visual Design Principles
โข Unit 9: Communicating Brands through Storytelling & Content Marketing
โข Unit 10: Integrating Consumer Insights into Brand Strategy & Planning
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