Executive Development Programme in Brand Perception & Consumer Insights
-- ViewingNowThe Executive Development Programme in Brand Perception & Consumer Insights is a certificate course designed to empower professionals with crucial skills in understanding brand perception and consumer behavior. In an era where consumer insights drive strategic business decisions, this programme's importance is paramount.
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⢠Unit 1: Introduction to Brand Perception & Consumer Insights
⢠Unit 2: Understanding Consumer Behavior & Decision Making
⢠Unit 3: The Psychology of Branding: Building Strong Brands
⢠Unit 4: The Role of Emotions in Brand Perception & Consumer Decisions
⢠Unit 5: Quantitative & Qualitative Research Methods in Consumer Insights
⢠Unit 6: Analyzing Consumer Data for Brand Insights
⢠Unit 7: Segmentation, Targeting, & Positioning Strategies
⢠Unit 8: Brand Identity & Visual Design Principles
⢠Unit 9: Communicating Brands through Storytelling & Content Marketing
⢠Unit 10: Integrating Consumer Insights into Brand Strategy & Planning
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