Executive Development Programme in Next-Gen Heritage Brand Leaders
-- ViewingNowThe Executive Development Programme in Next-Gen Heritage Brand Leaders is a certificate course designed to empower professionals in the heritage brand industry. This program emphasizes the importance of preserving cultural heritage while driving business growth in the modern world.
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โข Heritage Brand Management: Understanding the unique challenges and opportunities of managing heritage brands, including balancing tradition and innovation.
โข Next-Gen Marketing Strategies: Exploring the latest marketing trends and techniques, with a focus on how they can be applied to heritage brands to engage new audiences.
โข Digital Transformation for Heritage Brands: Examining the role of digital technology in preserving and promoting heritage brands, including e-commerce, social media, and virtual experiences.
โข Brand Storytelling and Content Creation: Developing compelling brand stories and content that resonate with customers and showcase the heritage and values of the brand.
โข Sustainability and Social Responsibility: Understanding the importance of sustainability and social responsibility in modern brand management, and how heritage brands can lead the way in these areas.
โข Cultural Intelligence and Diversity, Equity, and Inclusion: Building cultural intelligence and promoting diversity, equity, and inclusion in heritage brand management.
โข Change Management and Leadership: Developing the leadership and change management skills necessary to drive innovation and growth in heritage brands.
โข Innovation and Creativity: Fostering a culture of innovation and creativity within heritage brands to drive long-term success.
โข Measuring Success and Impact: Establishing metrics and KPIs to measure the success and impact of heritage brand management initiatives.
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