Executive Development Programme in Next-Gen Heritage Brand Leaders
-- ViewingNowThe Executive Development Programme in Next-Gen Heritage Brand Leaders is a certificate course designed to empower professionals in the heritage brand industry. This program emphasizes the importance of preserving cultural heritage while driving business growth in the modern world.
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⢠Heritage Brand Management: Understanding the unique challenges and opportunities of managing heritage brands, including balancing tradition and innovation.
⢠Next-Gen Marketing Strategies: Exploring the latest marketing trends and techniques, with a focus on how they can be applied to heritage brands to engage new audiences.
⢠Digital Transformation for Heritage Brands: Examining the role of digital technology in preserving and promoting heritage brands, including e-commerce, social media, and virtual experiences.
⢠Brand Storytelling and Content Creation: Developing compelling brand stories and content that resonate with customers and showcase the heritage and values of the brand.
⢠Sustainability and Social Responsibility: Understanding the importance of sustainability and social responsibility in modern brand management, and how heritage brands can lead the way in these areas.
⢠Cultural Intelligence and Diversity, Equity, and Inclusion: Building cultural intelligence and promoting diversity, equity, and inclusion in heritage brand management.
⢠Change Management and Leadership: Developing the leadership and change management skills necessary to drive innovation and growth in heritage brands.
⢠Innovation and Creativity: Fostering a culture of innovation and creativity within heritage brands to drive long-term success.
⢠Measuring Success and Impact: Establishing metrics and KPIs to measure the success and impact of heritage brand management initiatives.
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