Global Certificate in Email Marketing & Customer Retention
-- ViewingNowThe Global Certificate in Email Marketing & Customer Retention course is a comprehensive program designed to equip learners with essential skills for career advancement in digital marketing. This course highlights the importance of email marketing in today's digital landscape, where businesses strive to build lasting relationships with their customers.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including the importance of permission-based marketing, email list building, and email design principles.
โข Email Campaign Strategy: Developing a comprehensive email campaign strategy, including segmentation, targeting, and positioning, as well as planning the email series and frequency.
โข Copywriting for Email Marketing: Crafting persuasive and engaging email copy that drives conversions, including subject lines, preheader text, and calls-to-action.
โข Email Deliverability and Delivery: Ensuring high email deliverability and delivery rates, including managing email bounces, spam complaints, and blacklists.
โข Email Analytics and Reporting: Tracking and analyzing email marketing metrics, including open rates, click-through rates, conversion rates, and revenue, to optimize future campaigns.
โข Customer Retention Strategies: Implementing customer retention strategies, including personalization, loyalty programs, and win-back campaigns.
โข Email Marketing Automation: Setting up and optimizing email marketing automation, including triggered emails, drip campaigns, and behavior-based email marketing.
โข Data Privacy and Compliance: Ensuring compliance with email marketing regulations, including GDPR, CAN-SPAM, and CASL.
โข Email Marketing Best Practices: Following email marketing best practices, including mobile optimization, accessibility, and testing.
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