Global Certificate in Email Marketing & Customer Retention

Name: Global Certificate in Email Marketing & Customer Retention
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The Global Certificate in Email Marketing & Customer Retention course is a comprehensive program designed to equip learners with essential skills for career advancement in digital marketing. This course highlights the importance of email marketing in today's digital landscape, where businesses strive to build lasting relationships with their customers.

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AboutThisCourse

With email being a primary communication channel, this course is in high demand across industries. Learners will gain hands-on experience in creating effective email campaigns, segmenting audiences, measuring campaign performance, and implementing customer retention strategies. By the end of this course, learners will have a deep understanding of the best practices in email marketing, enabling them to drive customer engagement, increase sales, and enhance brand loyalty. Enroll in this course today and become a certified email marketing professional, ready to excel in this growing field and contribute to your organization's success.

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CourseDetails

• Email Marketing Fundamentals: Understanding the basics of email marketing, including the importance of permission-based marketing, email list building, and email design principles.
• Email Campaign Strategy: Developing a comprehensive email campaign strategy, including segmentation, targeting, and positioning, as well as planning the email series and frequency.
• Copywriting for Email Marketing: Crafting persuasive and engaging email copy that drives conversions, including subject lines, preheader text, and calls-to-action.
• Email Deliverability and Delivery: Ensuring high email deliverability and delivery rates, including managing email bounces, spam complaints, and blacklists.
• Email Analytics and Reporting: Tracking and analyzing email marketing metrics, including open rates, click-through rates, conversion rates, and revenue, to optimize future campaigns.
• Customer Retention Strategies: Implementing customer retention strategies, including personalization, loyalty programs, and win-back campaigns.
• Email Marketing Automation: Setting up and optimizing email marketing automation, including triggered emails, drip campaigns, and behavior-based email marketing.
• Data Privacy and Compliance: Ensuring compliance with email marketing regulations, including GDPR, CAN-SPAM, and CASL.
• Email Marketing Best Practices: Following email marketing best practices, including mobile optimization, accessibility, and testing.

CareerPath

The **Global Certificate in Email Marketing & Customer Retention** is a valuable asset for professionals seeking a career in email marketing and customer retention. With the increased demand for email marketing experts and customer retention specialists in the UK, acquiring this certificate can provide a competitive edge in the job market. Here are three primary roles related to this certificate and their respective responsibilities: 1. **Email Marketing Specialist**: These professionals design, implement, and optimize email campaigns to engage customers, increase brand awareness, and promote products or services. 2. **Customer Retention Specialist**: This role focuses on improving customer loyalty through various strategies, such as personalized communications, customer support, and loyalty programs. 3. **CRM & Email Marketing Analyst**: This role combines email marketing and customer relationship management (CRM) techniques to analyze customer behavior, segment audiences, and create targeted marketing campaigns. According to our research, the demand for these roles in the UK job market is as follows (percentages are based on the total number of job postings for email marketing and customer retention positions): * Email Marketing Specialist: 45% * Customer Retention Specialist: 35% * CRM & Email Marketing Analyst: 20% These statistics demonstrate the strong need for professionals with expertise in email marketing and customer retention, making the **Global Certificate in Email Marketing & Customer Retention** a valuable investment for career development in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN EMAIL MARKETING & CUSTOMER RETENTION

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London School of International Business (LSIB)

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05 May 2025

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