Executive Development Programme in Heritage Brand Leadership and Strategy
-- ViewingNowThe Executive Development Programme in Heritage Brand Leadership and Strategy certificate course is a comprehensive program designed to equip learners with essential skills for leading and managing heritage brands. This course emphasizes the importance of preserving brand heritage while driving innovation and growth.
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โข Heritage Brand Identity: Understanding the history, values, and unique qualities of heritage brands
โข Brand Strategy: Developing a strategic approach to managing and growing heritage brands
โข Marketing and Communications: Utilizing effective marketing and communication strategies for heritage brands
โข Stakeholder Management: Engaging with key stakeholders, including communities, customers, and employees, to build support for heritage brands
โข Innovation and Creativity: Balancing the need for innovation with the preservation of heritage brand values
โข Heritage Brand Authenticity: Maintaining the authenticity and integrity of heritage brands in a changing marketplace
โข Sustainability and Social Responsibility: Incorporating sustainability and social responsibility principles into heritage brand management
โข Legal and Ethical Considerations: Navigating legal and ethical challenges in heritage brand management, including intellectual property rights and cultural sensitivity
โข Global Perspectives: Exploring the unique challenges and opportunities of managing heritage brands in a global marketplace
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