Executive Development Programme in Heritage Brand Leadership and Strategy

Name: Executive Development Programme in Heritage Brand Leadership and Strategy
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The Executive Development Programme in Heritage Brand Leadership and Strategy certificate course is a comprehensive program designed to equip learners with essential skills for leading and managing heritage brands. This course emphasizes the importance of preserving brand heritage while driving innovation and growth.

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AboutThisCourse

With increasing demand for brand leadership professionals who understand the nuances of heritage brands, this course offers a unique opportunity for career advancement. Throughout the program, learners will engage in case studies, group discussions, and practical exercises that build their knowledge of heritage brand management, marketing strategy, and leadership. By the end of the course, learners will have developed a deep understanding of the challenges and opportunities associated with heritage brands and will be well-prepared to lead and manage these iconic organizations. This course is an excellent investment in your career, providing you with the skills and knowledge necessary to succeed in a competitive job market.

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CourseDetails

• Heritage Brand Identity: Understanding the history, values, and unique qualities of heritage brands
• Brand Strategy: Developing a strategic approach to managing and growing heritage brands
• Marketing and Communications: Utilizing effective marketing and communication strategies for heritage brands
• Stakeholder Management: Engaging with key stakeholders, including communities, customers, and employees, to build support for heritage brands
• Innovation and Creativity: Balancing the need for innovation with the preservation of heritage brand values
• Heritage Brand Authenticity: Maintaining the authenticity and integrity of heritage brands in a changing marketplace
• Sustainability and Social Responsibility: Incorporating sustainability and social responsibility principles into heritage brand management
• Legal and Ethical Considerations: Navigating legal and ethical challenges in heritage brand management, including intellectual property rights and cultural sensitivity
• Global Perspectives: Exploring the unique challenges and opportunities of managing heritage brands in a global marketplace

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN HERITAGE BRAND LEADERSHIP AND STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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