Executive Development Programme Brand Management for Gen Z
-- ViewingNowThe Executive Development Programme in Brand Management for Gen Z is a certificate course designed to meet the dynamic demands of the modern marketing landscape. This program emphasizes the importance of branding in today's Gen Z-dominated market, where traditional branding strategies may not resonate.
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โข Unit 1: Introduction to Brand Management for Gen Z
โข Unit 2: Understanding Gen Z: Demographics, Psychographics, and Buying Behavior
โข Unit 3: Digital Branding: Leveraging Social Media and Influencer Marketing
โข Unit 4: Personalization and Customer Experience in Brand Management
โข Unit 5: Storytelling and Content Marketing for Gen Z Brand Engagement
โข Unit 6: Authenticity, Sustainability, and Social Responsibility in Branding
โข Unit 7: Measuring Brand Success with Gen Z: Metrics and Analytics
โข Unit 8: Reputation Management and Crisis Communications for Modern Brands
โข Unit 9: Innovation and Disruption: Adapting Brand Strategies to Changing Markets
โข Unit 10: Building a Future-Proof Brand: Trends and Predictions for Gen Z and Beyond
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