Executive Development Programme Brand Management for Gen Z

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The Executive Development Programme in Brand Management for Gen Z is a certificate course designed to meet the dynamic demands of the modern marketing landscape. This program emphasizes the importance of branding in today's Gen Z-dominated market, where traditional branding strategies may not resonate.

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It equips learners with essential skills to develop and manage compelling brand identities that appeal to this unique, tech-savvy generation. With the increasing influence of Gen Z on consumer behavior and purchasing decisions, there is a growing industry demand for professionals who understand their needs and preferences. This course provides learners with the knowledge and tools to bridge this gap, making them highly valuable in the job market. By the end of this course, learners will be able to create effective branding strategies for Gen Z, leverage digital platforms for brand engagement, and measure brand performance. These skills are critical for career advancement in marketing, brand management, and related fields, providing learners with a competitive edge in their professional journey.

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โ€ข Unit 1: Introduction to Brand Management for Gen Z
โ€ข Unit 2: Understanding Gen Z: Demographics, Psychographics, and Buying Behavior
โ€ข Unit 3: Digital Branding: Leveraging Social Media and Influencer Marketing
โ€ข Unit 4: Personalization and Customer Experience in Brand Management
โ€ข Unit 5: Storytelling and Content Marketing for Gen Z Brand Engagement
โ€ข Unit 6: Authenticity, Sustainability, and Social Responsibility in Branding
โ€ข Unit 7: Measuring Brand Success with Gen Z: Metrics and Analytics
โ€ข Unit 8: Reputation Management and Crisis Communications for Modern Brands
โ€ข Unit 9: Innovation and Disruption: Adapting Brand Strategies to Changing Markets
โ€ข Unit 10: Building a Future-Proof Brand: Trends and Predictions for Gen Z and Beyond

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EXECUTIVE DEVELOPMENT PROGRAMME BRAND MANAGEMENT FOR GEN Z
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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