Global Certificate in Ad Tech for Print Advertising
-- ViewingNowThe Global Certificate in Ad Tech for Print Advertising is a course designed to empower professionals with the latest advertising technology skills specific to print media. In an era where digital advertising dominates, this program offers a unique advantage, teaching learners how to effectively integrate traditional and digital ad strategies.
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โข Programmatic Print Advertising: Understanding the basics and evolution of programmatic advertising with a focus on print media.
โข Data Analytics in Ad Tech: The role of data analytics in Ad Tech, including data collection, analysis, and application in print advertising.
โข Targeting & Personalization: Utilizing audience data and technology to create targeted and personalized print advertising campaigns.
โข Ad Operations for Print: Managing the workflow and processes involved in planning, executing, and monitoring print advertising campaigns.
โข Cross-Channel Advertising: Integrating print advertising with other marketing channels for a cohesive and effective marketing strategy.
โข Ad Fraud & Brand Safety: Identifying and preventing ad fraud and ensuring brand safety in print advertising campaigns.
โข Emerging Tech in Ad Tech: Exploring the impact of emerging technologies, such as artificial intelligence and virtual reality, on print advertising.
โข Measurement & Optimization: Measuring the effectiveness of print advertising campaigns and implementing optimization strategies.
โข Legal & Ethical Considerations: Understanding the legal and ethical considerations involved in print advertising, including privacy and data protection.
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