Professional Certificate in Ad Strategy & Planning
-- ViewingNowThe Professional Certificate in Ad Strategy & Planning is a comprehensive course that equips learners with essential skills to excel in advertising careers. This program focuses on creating effective ad strategies, planning, and execution that align with business goals.
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โข Understanding Ad Strategy & Planning: An Overview
โข Market Research and Analysis for Ad Strategy
โข Defining Target Audience and Buyer Personas
โข Setting Ad Objectives and KPIs
โข Developing Creative Ad Concepts
โข Selecting Appropriate Ad Channels and Platforms
โข Crafting Effective Ad Messages and Calls-to-Action
โข Measuring Ad Performance and Optimizing Campaigns
โข Ethical Considerations in Ad Strategy and Planning
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