Global Certificate in Marketing Analytics and Customer Experience
-- ViewingNowThe Global Certificate in Marketing Analytics and Customer Experience is a comprehensive course designed to meet the growing industry demand for data-driven marketing professionals. This certificate program emphasizes the importance of data-driven decision-making in marketing, customer experience, and digital transformation.
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โข Introduction to Marketing Analytics: Understanding the basics of marketing analytics, data-driven decision making, and key performance indicators (KPIs).
โข Customer Segmentation and Profiling: Identifying and analyzing customer segments, creating customer personas, and understanding customer behaviors and preferences.
โข Customer Lifetime Value (CLV) and Customer Retention: Calculating CLV, improving customer retention, and reducing customer churn.
โข Market Research Methods and Data Collection: Surveys, interviews, focus groups, and secondary research methods to gather customer insights.
โข Data Analysis and Visualization: Analyzing marketing data, creating data visualizations, and interpreting results for actionable insights.
โข Digital Marketing Analytics: Analyzing website and social media data, search engine optimization (SEO), and pay-per-click (PPC) advertising.
โข Marketing Mix Modeling and Attribution: Measuring the effectiveness of marketing campaigns, allocating resources, and attributing conversions to specific channels.
โข Predictive Analytics and Machine Learning: Predicting customer behavior, identifying trends, and using machine learning algorithms for marketing insights.
โข Customer Experience Design and Management: Creating customer-centric experiences, measuring customer satisfaction, and improving customer experience across all touchpoints.
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