Certificate in Advertising Performance Metrics
-- ViewingNowThe Certificate in Advertising Performance Metrics course is a comprehensive program designed to equip learners with the essential skills needed to excel in the rapidly evolving advertising industry. This course focuses on the importance of data-driven decision making and performance metrics in advertising, making it highly relevant in today's digital age.
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โข Understanding Advertising Performance Metrics
โข Key Metrics in Advertising Performance: Impressions, Clicks, and Conversions
โข Click-Through Rate (CTR) and Its Significance
โข Cost per Click (CPC) and Cost per Mille (CPM) Explained
โข Conversion Rate: Measuring Ad Success
โข Return on Ad Spend (ROAS) and Its Importance
โข Understanding Cost per Acquisition (CPA)
โข Attribution Models in Advertising Performance
โข Analyzing Advertising Performance Data for Improvement
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