Certificate in Advertising Performance Metrics

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The Certificate in Advertising Performance Metrics course is a comprehensive program designed to equip learners with the essential skills needed to excel in the rapidly evolving advertising industry. This course focuses on the importance of data-driven decision making and performance metrics in advertising, making it highly relevant in today's digital age.

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AboutThisCourse

With the increasing demand for professionals who can measure, analyze, and optimize advertising performance, this course provides a solid foundation in key concepts such as attribution modeling, cross-channel tracking, and KPI setting. Learners will gain hands-on experience with popular advertising analytics tools and platforms, enabling them to drive results and demonstrate the ROI of advertising campaigns. By completing this course, learners will be well-positioned to advance their careers in advertising, marketing, and related fields. They will have the skills and knowledge needed to deliver impactful campaigns, measure their success, and continuously improve advertising performance.

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CourseDetails

• Understanding Advertising Performance Metrics
• Key Metrics in Advertising Performance: Impressions, Clicks, and Conversions
• Click-Through Rate (CTR) and Its Significance
• Cost per Click (CPC) and Cost per Mille (CPM) Explained
• Conversion Rate: Measuring Ad Success
• Return on Ad Spend (ROAS) and Its Importance
• Understanding Cost per Acquisition (CPA)
• Attribution Models in Advertising Performance
• Analyzing Advertising Performance Data for Improvement

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN ADVERTISING PERFORMANCE METRICS
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London School of International Business (LSIB)
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05 May 2025
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