Global Certificate in Luxury Marketing: Storytelling Essentials
-- ViewingNowThe Global Certificate in Luxury Marketing: Storytelling Essentials is a comprehensive course that emphasizes the significance of storytelling in the luxury industry. This course highlights the importance of creating engaging and meaningful narratives to connect with luxury consumers, thereby driving brand loyalty and growth.
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โข Unit 1: Introduction to Luxury Marketing
โข Unit 2: The Art of Storytelling in Luxury Brands
โข Unit 3: Brand Heritage and Authenticity
โข Unit 4: Crafting a Luxury Brand Narrative
โข Unit 5: The Role of Emotion in Luxury Marketing
โข Unit 6: Visual Merchandising and Store Design
โข Unit 7: Luxury Events and Experiential Marketing
โข Unit 8: Digital Storytelling in Luxury Marketing
โข Unit 9: Social Media and Influencer Marketing in Luxury
โข Unit 10: Measuring the Impact of Luxury Marketing Campaigns
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