Global Certificate in Luxury Marketing: Storytelling Essentials
-- ViewingNowThe Global Certificate in Luxury Marketing: Storytelling Essentials is a comprehensive course that emphasizes the significance of storytelling in the luxury industry. This course highlights the importance of creating engaging and meaningful narratives to connect with luxury consumers, thereby driving brand loyalty and growth.
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⢠Unit 1: Introduction to Luxury Marketing
⢠Unit 2: The Art of Storytelling in Luxury Brands
⢠Unit 3: Brand Heritage and Authenticity
⢠Unit 4: Crafting a Luxury Brand Narrative
⢠Unit 5: The Role of Emotion in Luxury Marketing
⢠Unit 6: Visual Merchandising and Store Design
⢠Unit 7: Luxury Events and Experiential Marketing
⢠Unit 8: Digital Storytelling in Luxury Marketing
⢠Unit 9: Social Media and Influencer Marketing in Luxury
⢠Unit 10: Measuring the Impact of Luxury Marketing Campaigns
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