Advanced Certificate in Programmatic Advertising Sales Mastery
-- ViewingNowThe Advanced Certificate in Programmatic Advertising Sales Mastery is a comprehensive course designed to empower professionals with the skills necessary to thrive in the rapidly evolving programmatic advertising landscape. This certification course addresses the increasing industry demand for experts who can leverage data-driven advertising technologies to optimize digital campaigns and maximize revenue.
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โข Unit 1: Introduction to Programmatic Advertising Sales
โข Unit 2: Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
โข Unit 3: Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)
โข Unit 4: Data Management Platforms (DMPs) and Audience Targeting
โข Unit 5: Programmatic Ad Formats: Display, Video, Native, and Audio
โข Unit 6: Programmatic Guaranteed and Private Marketplaces (PMPs)
โข Unit 7: Key Metrics and Measurement in Programmatic Advertising
โข Unit 8: Fraud, Brand Safety, and Viewability in Programmatic Advertising
โข Unit 9: Strategic Account Management and Customer Success in Programmatic
โข Unit 10: The Future of Programmatic Advertising and Emerging Trends
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