Advanced Certificate in Programmatic Advertising Sales Mastery

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The Advanced Certificate in Programmatic Advertising Sales Mastery is a comprehensive course designed to empower professionals with the skills necessary to thrive in the rapidly evolving programmatic advertising landscape. This certification course addresses the increasing industry demand for experts who can leverage data-driven advertising technologies to optimize digital campaigns and maximize revenue.

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AboutThisCourse

By delving into the intricacies of programmatic advertising, the course equips learners with essential skills such as audience targeting, real-time bidding, and campaign management. As businesses continue to shift their advertising budgets towards data-driven solutions, the importance of programmatic advertising mastery cannot be overstated. This advanced certificate serves as a springboard for career advancement, empowering professionals to seize opportunities in a competitive and dynamic market.

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CourseDetails

• Unit 1: Introduction to Programmatic Advertising Sales
• Unit 2: Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
• Unit 3: Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)
• Unit 4: Data Management Platforms (DMPs) and Audience Targeting
• Unit 5: Programmatic Ad Formats: Display, Video, Native, and Audio
• Unit 6: Programmatic Guaranteed and Private Marketplaces (PMPs)
• Unit 7: Key Metrics and Measurement in Programmatic Advertising
• Unit 8: Fraud, Brand Safety, and Viewability in Programmatic Advertising
• Unit 9: Strategic Account Management and Customer Success in Programmatic
• Unit 10: The Future of Programmatic Advertising and Emerging Trends

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN PROGRAMMATIC ADVERTISING SALES MASTERY
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London School of International Business (LSIB)
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05 May 2025
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