Global Certificate in Web Ad Design & Mobile Optimization
-- ViewingNowThe Global Certificate in Web Ad Design & Mobile Optimization course is a vital program for learners aiming to excel in digital marketing. This course focuses on creating effective web advertisements and optimizing them for mobile devices, a critical skill in today's mobile-centric world.
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โข Web Ad Design Fundamentals: Understanding the basics of web ad design, including ad sizes, file formats, and best practices for creating eye-catching and engaging ads. โข Mobile Optimization Techniques: Techniques for optimizing web ads for mobile devices, including responsive design, mobile-specific ad formats, and load time optimization. โข Color Theory and Typography: Principles of color theory and typography as they apply to web ad design, including color combinations, font choices, and text placement. โข Call-to-Action Design: Best practices for designing effective call-to-action buttons and links, including size, color, and placement. โข User Experience (UX) Design: Understanding the role of user experience in web ad design, including how to create ads that are easy to interact with and don't interfere with the user's experience on the page. โข Analytics and Measurement: Techniques for measuring the effectiveness of web ads, including click-through rates, conversion rates, and return on investment. โข Legal and Ethical Considerations: Overview of legal and ethical considerations in web ad design, including privacy laws, truth in advertising, and cultural sensitivity. โข Ad Networks and Platforms: Overview of popular ad networks and platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, and how to use them effectively.
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