Global Certificate in Web Ad Design & Mobile Optimization

Name: Global Certificate in Web Ad Design & Mobile Optimization
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The Global Certificate in Web Ad Design & Mobile Optimization course is a vital program for learners aiming to excel in digital marketing. This course focuses on creating effective web advertisements and optimizing them for mobile devices, a critical skill in today's mobile-centric world.

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AboutThisCourse

With the ever-growing demand for digital marketing professionals, this course provides learners with the essential skills to meet industry needs. It equips learners with the ability to design engaging web ads, optimize them for various mobile devices, and analyze their performance using industry-standard tools. By completing this course, learners will gain a competitive edge in the job market, with the skills and knowledge necessary to create and optimize web ads that drive conversions and revenue. This course is an excellent opportunity for career advancement in digital marketing, web design, and mobile optimization.

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CourseDetails

• Web Ad Design Fundamentals: Understanding the basics of web ad design, including ad sizes, file formats, and best practices for creating eye-catching and engaging ads. • Mobile Optimization Techniques: Techniques for optimizing web ads for mobile devices, including responsive design, mobile-specific ad formats, and load time optimization. • Color Theory and Typography: Principles of color theory and typography as they apply to web ad design, including color combinations, font choices, and text placement. • Call-to-Action Design: Best practices for designing effective call-to-action buttons and links, including size, color, and placement. • User Experience (UX) Design: Understanding the role of user experience in web ad design, including how to create ads that are easy to interact with and don't interfere with the user's experience on the page. • Analytics and Measurement: Techniques for measuring the effectiveness of web ads, including click-through rates, conversion rates, and return on investment. • Legal and Ethical Considerations: Overview of legal and ethical considerations in web ad design, including privacy laws, truth in advertising, and cultural sensitivity. • Ad Networks and Platforms: Overview of popular ad networks and platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, and how to use them effectively.

CareerPath

As a professional career path, the Global Certificate in Web Ad Design & Mobile Optimization offers a comprehensive understanding of the current job market trends. In the UK, there's a high demand for experts with skills in both web ad design and mobile optimization. Let's look at the specific roles that are driving this growing industry and their respective market shares. The 3D pie chart below showcases the distribution of roles related to web ad design and mobile optimization: 1. **Web Ad Designer** (45%): Web ad designers are responsible for creating visually appealing and effective advertisements for various digital platforms. Their role includes understanding client requirements, designing ad creatives, and ensuring that the ads align with the brand and marketing strategy. 2. **Mobile Optimization Specialist** (30%): Mobile optimization specialists focus on optimizing websites and web applications for mobile devices. With the increasing use of smartphones and tablets, these professionals ensure that users have a seamless experience by improving site speed, responsiveness, and overall functionality. 3. **UX/UI Designer** (15%): UX/UI designers are responsible for enhancing user experience and interface design for web and mobile platforms. They create wireframes, prototypes, and final designs that cater to users' needs, are easy to navigate, and align with the overall brand strategy. 4. **Front-End Developer** (10%): Front-end developers specialize in implementing visual elements that users see and interact with in a website or web application. They create responsive designs, ensure cross-browser compatibility, and optimize web assets for faster loading times. This Global Certificate in Web Ad Design & Mobile Optimization prepares professionals for these roles, ensuring they have the necessary skills and expertise to succeed in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN WEB AD DESIGN & MOBILE OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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