Executive Development Programme in Crisis Communication: Brand Protection
-- ViewingNowThe Executive Development Programme in Crisis Communication: Brand Protection is a certificate course designed to empower professionals with the skills to manage and navigate through crises. In an era where brand reputation can be tarnished in minutes, this course gains importance as it teaches learners how to protect and defend their organization's brand during critical times.
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โข Crisis Communication Strategy: Developing a crisis communication plan to protect brand reputation during a crisis.
โข Media Relations: Building positive relationships with the media to ensure fair and accurate coverage during a crisis.
โข Social Media Management: Utilizing social media platforms to communicate with stakeholders and protect the brand during a crisis.
โข Internal Communication: Effectively communicating with employees during a crisis to maintain trust and loyalty.
โข Message Development: Crafting clear and concise messages to communicate during a crisis.
โข Spokesperson Training: Preparing and training spokespersons to effectively communicate during a crisis.
โข Risk Assessment: Identifying potential crises and assessing the risks to the brand.
โข Stakeholder Management: Identifying and communicating with key stakeholders during a crisis.
โข Brand Recovery: Strategies for rebuilding the brand after a crisis.
Note: These units are not in any particular order and it's up to the course creator to organize them in the best way for their specific Executive Development Programme.
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