Executive Development Programme in Crisis Communication: Brand Protection

Name: Executive Development Programme in Crisis Communication: Brand Protection
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The Executive Development Programme in Crisis Communication: Brand Protection is a certificate course designed to empower professionals with the skills to manage and navigate through crises. In an era where brand reputation can be tarnished in minutes, this course gains importance as it teaches learners how to protect and defend their organization's brand during critical times.

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AboutThisCourse

With the increasing demand for crisis communication experts across industries, this programme equips learners with essential skills to excel in their careers. Learners will gain a deep understanding of crisis communication strategies, media relations, and issues management. They will also develop the ability to create and implement effective communication plans during a crisis, ensuring the organization's reputation remains intact. By completing this course, learners will be well-prepared to take on leadership roles in crisis communication, providing their organizations with a strategic advantage in protecting their brand and reputation.

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CourseDetails

• Crisis Communication Strategy: Developing a crisis communication plan to protect brand reputation during a crisis.
• Media Relations: Building positive relationships with the media to ensure fair and accurate coverage during a crisis.
• Social Media Management: Utilizing social media platforms to communicate with stakeholders and protect the brand during a crisis.
• Internal Communication: Effectively communicating with employees during a crisis to maintain trust and loyalty.
• Message Development: Crafting clear and concise messages to communicate during a crisis.
• Spokesperson Training: Preparing and training spokespersons to effectively communicate during a crisis.
• Risk Assessment: Identifying potential crises and assessing the risks to the brand.
• Stakeholder Management: Identifying and communicating with key stakeholders during a crisis.
• Brand Recovery: Strategies for rebuilding the brand after a crisis.

Note: These units are not in any particular order and it's up to the course creator to organize them in the best way for their specific Executive Development Programme.

CareerPath

The **Executive Development Programme in Crisis Communication: Brand Protection** equips professionals with the expertise to manage communication effectively during critical situations. This section features a 3D Pie chart that represents relevant job market trends, skill demand, and salary ranges in the UK. The chart below displays the percentage of four primary roles related to crisis communication in the UK market: 1. **Crisis Management Consultant**: Professionals in this role help organizations prepare for, respond to, and recover from crises. They design and implement crisis management plans, train teams, and provide guidance during incidents. 2. **Public Relations Specialist**: These professionals shape public perception of their organization through media relations, social media management, and crisis communication. They build and maintain a positive image for the company, ensuring trust and credibility with stakeholders. 3. **Corporate Communication Manager**: Corporate communication managers oversee internal and external communication strategies for their organization. They ensure consistent messaging and build relationships with employees, media, and other key stakeholders. 4. **Marketing Communication Director**: This role focuses on creating and executing marketing communication strategies to promote products and services. They align marketing efforts with the overall business objectives and ensure consistent brand messaging across channels. Explore the chart below to understand the job market trends and the demand for these roles in the UK's crisis communication sector. The chart is fully responsive and adapts to various screen sizes, ensuring a seamless experience for all users.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CRISIS COMMUNICATION: BRAND PROTECTION

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London School of International Business (LSIB)

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05 May 2025

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