Masterclass Certificate in Advertising Analytics for Senior Professionals
-- ViewingNowThe Masterclass Certificate in Advertising Analytics for Senior Professionals is a comprehensive course designed to empower senior marketing professionals with the essential skills to navigate the data-driven world of advertising. This certificate course highlights the importance of data-driven decision-making and equips learners with the knowledge and tools to measure, analyze, and optimize advertising performance.
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โข Unit 1: Introduction to Advertising Analytics
โข Unit 2: Data Collection Methods in Advertising Analytics
โข Unit 3: Data Analysis Tools and Techniques
โข Unit 4: Performance Metrics in Advertising Analytics
โข Unit 5: Attribution Modeling
โข Unit 6: Audience Segmentation and Targeting
โข Unit 7: Cross-Channel Advertising Analytics
โข Unit 8: Predictive Analytics in Advertising
โข Unit 9: Data Visualization and Reporting
โข Unit 10: Ethics and Regulations in Advertising Analytics
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