Masterclass Certificate in Advertising Analytics for Senior Professionals

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The Masterclass Certificate in Advertising Analytics for Senior Professionals is a comprehensive course designed to empower senior marketing professionals with the essential skills to navigate the data-driven world of advertising. This certificate course highlights the importance of data-driven decision-making and equips learners with the knowledge and tools to measure, analyze, and optimize advertising performance.

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In today's digital age, there is an increasing demand for professionals who can interpret and apply advertising analytics to drive business growth. This course provides learners with the latest industry insights and best practices, enabling them to stay ahead in a rapidly evolving field. By completing this course, learners will gain a deep understanding of key advertising analytics concepts, such as attribution modeling, campaign optimization, and data visualization. They will also develop practical skills in using industry-standard tools like Google Analytics and Tableau, making them attractive candidates for senior-level roles in advertising and marketing.

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โ€ข Unit 1: Introduction to Advertising Analytics
โ€ข Unit 2: Data Collection Methods in Advertising Analytics
โ€ข Unit 3: Data Analysis Tools and Techniques
โ€ข Unit 4: Performance Metrics in Advertising Analytics
โ€ข Unit 5: Attribution Modeling
โ€ข Unit 6: Audience Segmentation and Targeting
โ€ข Unit 7: Cross-Channel Advertising Analytics
โ€ข Unit 8: Predictive Analytics in Advertising
โ€ข Unit 9: Data Visualization and Reporting
โ€ข Unit 10: Ethics and Regulations in Advertising Analytics

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MASTERCLASS CERTIFICATE IN ADVERTISING ANALYTICS FOR SENIOR PROFESSIONALS
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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