Executive Development Programme in Building a Brand Portfolio
-- ViewingNowThe Executive Development Programme in Building a Brand Portfolio is a certificate course designed to empower professionals with the skills to create and manage effective brand portfolios. In today's competitive business landscape, building a strong brand portfolio is crucial for organizational success and career advancement.
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โข Understanding Branding: An Overview
โข Building a Strong Brand Foundation
โข Developing a Brand Strategy: Positioning, Differentiation, and Value Proposition
โข Crafting a Brand Identity: Logo, Visual Elements, and Brand Guidelines
โข Managing Brand Portfolio: Brand Architecture and Segmentation
โข Leveraging Digital Channels for Brand Building
โข Measuring Brand Equity and Performance
โข Brand Storytelling and Content Marketing
โข Collaborating with Marketing, Sales, and Product Teams for Successful Brand Portfolio Management
โข Case Studies and Best Practices in Building a Brand Portfolio
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