Executive Development Programme in Building a Brand Portfolio

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The Executive Development Programme in Building a Brand Portfolio is a certificate course designed to empower professionals with the skills to create and manage effective brand portfolios. In today's competitive business landscape, building a strong brand portfolio is crucial for organizational success and career advancement.

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AboutThisCourse

This course is in high demand across industries, as it provides a comprehensive understanding of brand portfolio management, including strategy, implementation, and evaluation. Learners will gain essential skills in brand positioning, architecture, and valuation, as well as the ability to analyze consumer behavior and market trends. By the end of the course, learners will be equipped with the knowledge and tools to make informed decisions about branding strategies, communicate effectively with stakeholders, and drive business growth. This programme is an excellent opportunity for professionals seeking to enhance their branding skills and advance their careers in marketing, product management, or entrepreneurship.

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CourseDetails

• Understanding Branding: An Overview
• Building a Strong Brand Foundation
• Developing a Brand Strategy: Positioning, Differentiation, and Value Proposition
• Crafting a Brand Identity: Logo, Visual Elements, and Brand Guidelines
• Managing Brand Portfolio: Brand Architecture and Segmentation
• Leveraging Digital Channels for Brand Building
• Measuring Brand Equity and Performance
• Brand Storytelling and Content Marketing
• Collaborating with Marketing, Sales, and Product Teams for Successful Brand Portfolio Management
• Case Studies and Best Practices in Building a Brand Portfolio

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING A BRAND PORTFOLIO
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London School of International Business (LSIB)
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05 May 2025
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